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La Clavija's home page: “Guitarras seleccionadas. Compra, venta y permuta.” over a wall of guitars.
La Clavija on a phone: the headline and the buttons to buy or sell a guitar.

La Clavija

Website, catalogue and admin panel

Buying, selling and trading hand-picked guitars in Montevideo, with no shop: everything happens through the website and WhatsApp. I made the site: the catalogue, the section for selling your guitar, the blog and the guitars already sold.

The challenge

A friend buys, sells and trades guitars with no shop: it all happens online and on WhatsApp. He needed somewhere to show them and a way to take in guitars people want to sell.

What I did

Everything: the visual identity, the site, the catalogue and the blog, and a panel to add and edit guitars without touching code. The panel also shows which guitars get the most views and which ones bring in WhatsApp enquiries.

The result

They sell guitars through the site, take in guitars to sell through ‘Vendé tu guitarra’ and show up on Google.

“Pocas guitarras al mes”: how they choose each instrument.
La Clavija on a phone: the headline and the buttons to buy or sell a guitar.

On a phone